Lyn Mettler
Owner
A seasoned public relations professional with a journalist's perspective

Lyn Mettler is the owner of Mettler Public Relations, a full-service public relations firm which she started in 2005, and president of Step Ahead Web Strategies, which opened in 2007 to provide clients with online public relations advice, management and implementation.

Mettler has worked in public relations and journalism in a variety of capacities for the past 11 years with a special interest in using the Web to market and increase awareness of her clients. Since opening Mettler Public Relations, Lyn has worked with many clients, including I'On Group, European tour company Breakaway Adventures, Wentworth Mansion, Cenegenics South Carolina, Charleston Parks Conservancy, Coastal Classics furniture store and more, securing articles in media outlets such as USA Today, the New York Times, Delta's Sky Magazine, Associated Press and Southern Living.

Other public relations roles include serving as account director for E. Boineau & Company, a marketing and public relations firm in Charleston, S.C., as well as media relations coordinator for Indiana University-Purdue University Indianapolis, where she secured coverage on CNN and the Weather Channel and in Good Housekeeping and U.S. News and World Report. She also held the position of community relations coordinator for Borders Books and Music in Indianapolis, planning and promoting an average of 40 store events per month and pursuing print, TV and radio coverage for the myriad musicians and authors appearing at the store.

Lyn also has extensive experience as a journalist for both print and television media. Currently a freelance writer, she has written for both Charleston-area and national publications that include Charleston Home, the Charleston Regional Business Journal, Island Memories, Executive Traveler, Private Air, Pregnancy, Dance Teacher, Yoga for EveryBody and many more. She was formerly an editor for iParenting Media, which produced the national magazine, Family Energy, and an award-winning Web site for parents, iParenting.com. Lyn also worked in television news as a writer for both the Cincinnati and Indianapolis Fox affiliates and as a member of the production crew at WCBD, the NBC affiliate in Charleston, S.C.

Lyn has served on the public relations committee of Dorchester Habitat for Humanity and provided PR assistance to Pet Helpers, a local animal shelter. She is also active in the Public Relations Society of America and regularly speaks on the topic of Web PR to a variety of organizations throughout South Carolina.

Lyn holds a bachelor's degree in public and corporate communications from Butler University in Indianapolis and a certificate in Web design from Purdue University. She currently lives in Mt. Pleasant, S.C., with her husband and two sons.

 

“Our new high-end furniture store, Coastal Classics ... is enjoying a very successful launch thanks to Mettler Public Relations. A few short weeks after our opening, we were delighted to be featured in a front page newspaper article featuring Charleston 's Design District. Mettler PR continues to make significant contributions to the success of our start-up venture.”
-- Cathy Spencer, 
Coastal Classics