Verbal
Branding
Mettler
Public Relations helps create a consistent message about your
company, highlighting your unique position in the marketplace,
that is delivered throughout all internal and external communications.
Media
Relations
With
a successful track record of "earned" vs. "paid"
placements in the New York Times, Chicago Tribune, Associated
Press, Sky magazine, USA Today and more, Mettler Public Relations
finds interesting news about your organization that will garner
media attention via outlets used by your target audiences.
Web
PR
As blogs, podcasts
and other ways of organizing information online continue to increase
in popularity, we can provide strategy on how best to engage in
this growing trend. Mettler Public Relations can provide both
the technology for and the strategy behind adding blogs, podcasts,
RSS feeds and other new technologies to your marketing campaign.
We are also knowledgeable about pitching bloggers, using tags,
marketing through social networking sites like MySpace.com and
targeting journalists through these techniques. With 47 million
blogs online and six million Americans listening to podcasts,
this is definitely a trend you can't ignore. See some interesting
statistics on this trend. Read
an article by Lyn Mettler on this subject.
Podcast
Production
After
working with your company to determine if a Podcast is right for
you and what it should discuss, we will produce the Podcast from
start to finish, developing the topic, writing, interviewing,
voicing and editing the Podcast to maximize visibility. Listen
to some Podcasts Mettler Public Relations has produced for a
variety of clients.
Marketing
Campaigns
Let
Mettler Public Relations ensure the best possible outcome for
your marketing efforts by planning and overseeing your entire
marketing campaign. We can help you determine the best spend for
your dollar and engage in a campaign that may include a combination
of public and media relations, advertising, Web marketing, direct
mail, etc.
Advertising
Campaigns
Mettler
Public Relations
creates advertising campaigns that drive your target audience
right to your door through targeted, intriguing messages. Our
company also provides strategy on advertising placement, filters
advertising sales calls and manages the entire process from reservation
to submission.
Copywriting
With
our journalism background and years of writing experience, we
can help distill your company's message into the most concise,
yet impactful copy possible for anything from brochures and Web
sites to news releases and advertisements.
